10 Efficient Methods for Advertising Your Subsequent Convention Presentation
Content material Creators spent all the 12 months growing, publishing, and sharing content material. It’s not at all times simple to spend hours crafting one thing solely to appreciate that the social media algorithms don’t enable all of your goal customers to see it.
What’s one of the simplest ways to place your weblog posts, podcast episodes, and educational movies in entrance of the most important viewers of educators who already like, know, and belief you?
Over the previous couple of years, I’ve created a method across the algorithms to assist me carry my viewers into my displays and provides them one thing particular on the finish of the session that they’ll use all through the summer time and into the subsequent college 12 months.
If you’re a content material creator, listed here are a couple of suggestions and tips that can assist you profit from ISTELive and construct a following to fill the seats throughout your subsequent presentation!
Begin Your Presentation Earlier than You Go away for the Convention
Use your web site, weblog, social media, or podcast to set the stage on your presentation. Publish a weblog put up, podcast episode, or YouTube video forward of the convention. This content material is not going to solely promote your session however can be used as reference supplies on your viewers to take a look at after the convention concludes.
Construct Your Publication Signal-ups into Your Presentation
The primary few slides ought to have a QR Code for session members to obtain sources out of your presentation. As a substitute of sending them a hyperlink to immediately obtain, the QR Code ought to take them to a type the place they’ll obtain the sources after signing up on your e-newsletter. This manner, you not solely have a very good document of who’s within the viewers, however it’s also possible to observe up after the convention.
Take Benefit of LinkedIn
Over the previous couple of years, LinkedIn has shortly grow to be probably the most standard platforms for Educators to attach and share skilled data. In case you use the LinkedIn app it’s simple to share your data. Click on on the search bar on the high of the app and search for the QR Code. This may open up a scannable picture for others to shortly join along with your LinkedIn profile. It is a great point to point out individuals as they’re coming into the presentation room and it’s a nice dialog starter. One 12 months, I did this as an icebreaker. I requested everybody to open their LinkedIn app, shared how you can discover their QR Code, and invited everybody to attach with no less than one new particular person. #MicDropMoment
Branding, Branding, Branding
Develop your presentation slide decks to match the theme, fonts, and colours of your web site and social media accounts. Having a typical branding in your presentation will assist others affiliate your entire on-line supplies as one full package deal.
Drip, Drip, Drip Campaigns
In case you have an e mail e-newsletter system setup that permits you to automate a sequence of emails, in any other case often known as a Drip Marketing campaign, you might be arrange for fulfillment. As talked about earlier any presentation ought to begin by providing members the chance to obtain these sources by subscribing to your e-newsletter listing. Nonetheless, that shouldn’t be the place the presentation ends. It’s only the start. Once I arrange my drip campaigns to help my displays, the sequence appears one thing like this.
Starting of Presentation:
The viewers makes use of a QR Code to join the e-newsletter. This gives a hyperlink to the web site the place I can be presenting. They will observe together with me throughout the presentation and click on on the entire hyperlinks that I can be sharing throughout the presentation. By signing up for the e-newsletter, my Publication utility tags them with the identify and date of the convention.
1 Hour after the presentation begins
An hour after they initially join the e-newsletter a second e mail mechanically goes out. This e mail introduces me a bit and thanks them for coming to the presentation. It additionally comes with a small suggestions type so I can accumulate ideas concerning the presentation. I discover that that is useful simply in case I’m working an identical presentation later on the convention.
1 Day after the Presentation
The morning after the presentation, one other e mail goes out. This e mail additionally thanks them for attending the session and if applicable offers them further details about future periods I’m presenting throughout the convention.
1 Day after the convention is over
One further e mail goes out that wraps up every thing that has already been despatched out. Assuming that the particular person is now residence and digging out from dozens of emails, I make this e mail as full as potential. If I’m doing a number of periods, this single e mail has all of my handouts and web sites for every of my periods. It closes by inviting them to hearken to the podcast, subscribe to the YouTube channel, or observe on Social Media.
1 12 months after the Convention is Over:
Simply earlier than the subsequent ISTE Convention, I ship an e mail to everybody to share my periods for the upcoming convention and make them conscious of any particular sign-ups that could be wanted to get into the presentation.
Put a Bow in your Presentation
After the convention is over, publish one last weblog put up that summarizes every of your displays. This put up also needs to present a direct hyperlink to your presentation sources, web sites, and some other posts that you just created on the subjects. It is a nice alternative to advertise others who offered on comparable subjects so that you could cross-promote others with comparable pursuits.
Last Ideas
This 12 months, the ISTELive Convention goes to be intense! 20,000 educators will get collectively underneath one roof to have a good time scholar achievement within the classroom. If you’re a content material creator, there are a number of methods that you could placed on a tremendous presentation and preserve the celebration going lengthy after the Denver Doorways shut on Wednesday afternoon.In case you have any questions on how you can arrange something that’s talked about above or would really like assist getting any of those methods arrange for your self, don’t hesitate to succeed in out. I’d love that can assist you have a profitable convention this 12 months and past! (www.JeffreyBradbury.com)
Jeff Bradbury is an creator, podcaster, public speaker, creator of the TeacherCast Instructional Community and father of the world well-known #EduTriplets.
