The Dos and Don’ts of LinkedIn Posting

Within the age of social media, crafting a sturdy LinkedIn profile is crucial to standing out in a worldwide on-line workforce. This social networking platform is the digital model of a networking occasion—a spot the place professionals throughout industries go to make connections with skilled friends and potential employers. These days you would possibly forgo in-person networking luncheons however choose to ship a well-crafted connection request message or replace your skilled abstract on LinkedIn as a substitute.

However a stellar profile is just a part of the equation. To make use of LinkedIn to your benefit, usually posting related content material will assist you to keep prime of thoughts as a pacesetter or skilled in your area. Learn on for every little thing it is advisable to know to write skilled, participating LinkedIn posts.

What’s a LinkedIn put up?

A LinkedIn put up is content material a person shares on the skilled networking website LinkedIn to speak with friends and employers and construct their skilled model. It may possibly embrace textual content, articles, pictures, or movies and often focuses on work-related matters, similar to job openings or profession improvement ideas.

Sorts of LinkedIn posts

There are a number of methods to share on LinkedIn: posts, articles, reposts, and newsletters. On this information, we’ll give attention to the usual LinkedIn put up. Nevertheless, it’s price understanding the various kinds of posts, so you may select the one which finest aligns with what you wish to talk.

LinkedIn affords 4 methods to share content material:

• Posts: Quick-form content material that may embrace textual content, hyperlinks to articles, and media
• Articles: Lengthy-form weblog put up content material that gives in-depth protection of a subject
• Reposts: Content material generated by customers that others can share with their networks, generally with a message that builds upon the unique put up
• Newsletters: Content material revealed usually to a devoted viewers of subscribers

When must you write a LinkedIn put up?

Sharing on LinkedIn ought to align with a number of of your skilled objectives, whether or not it’s to develop your community, deepen present connections, or showcase your experience. Typically, your put up ought to be in keeping with one in all these widespread matters:

• Skilled achievements
• Profession milestones
• Business insights
• Job openings
• Related articles or content material
• Crew successes or undertaking milestones
• Shout-outs celebrating colleagues or mentors
• Recaps of {industry} occasions or conferences
• Firm tradition or behind-the-scenes moments

As a rule of thumb, keep away from posting:

• Private or non-professional content material
• Gross sales-oriented content material
• Content material that speaks negatively about coworkers or employers
• Extraordinarily lengthy updates (LinkedIn affords different methods to share long-form content material, similar to in an article or publication)

Should you’re not sure if a put up you’ve written is appropriate for sharing on LinkedIn, there are some things to contemplate earlier than sharing: skilled relevance, networking worth, relevance to followers, and alignment along with your skilled objectives. Ask your self:

• Is the content material associated to my {industry} or skilled experience?
• Will the content material contribute positively to my skilled model?
• Will my followers discover the content material related and precious?
• Is the tone appropriately formal or casual?
• Does this content material align with my skilled objectives and contribute positively to my skilled picture?

Should you answered “sure” to the questions above, then your content material will probably be a superb contribution to your skilled community, and you need to think about posting it.

Tips about writing a compelling LinkedIn put up

If you wish to start constructing your skilled presence on-line, posting on LinkedIn is a good place to start out. Listed below are some ideas for writing LinkedIn posts to assist improve your model.

1
Know your viewers

Tailor your content material to resonate along with your skilled community. This will increase the probability of your community participating along with your put up, serving to you to foster connections, showcase your experience, and construct a community of like-minded professionals. For instance, should you work in training and your viewers is made up of lecturers, then your content material ought to deal with matters related to training.

2
Hold it concise

Don’t lose your viewers with a long-winded put up. Craft a concise and impactful message to make it simple for folks to soak up your key factors with out feeling overwhelmed. It’s OK to share longer posts. Simply be sure each sentence provides worth.

Right here’s a tip: Grammarly routinely evaluations your writing for alternatives to simplify sentence construction and trim phrases. Set up it in your browser and in your system to get Grammarly’s AI writing assist on LinkedIn.

3
Write a compelling hook

To face out in your viewers’s LinkedIn feeds, begin with a compelling hook—an attention-grabbing sentence firstly of your put up. To put in writing a superb hook, you may pose a thought-provoking query, begin with a statistic, or use a private anecdote. Typically, good hooks result in compelling LinkedIn posts that draw an viewers’s consideration and stand out in a sea of different posts.

Right here’s a tip: Ask Grammarly’s generative AI that will help you generate concepts and first drafts of a compelling hook.

4
Add visible enchantment

Visuals can increase your put up’s enchantment even additional. Add eye-catching pictures, infographics, or movies related to your textual content to extend its impression. Visible content material not solely captures consideration but additionally helps convey info which may be more durable to digest, similar to complicated information or statistics. It additionally will increase the chances of different folks sharing your put up with their audiences, which may help construct your community.

5
Use hashtags correctly

Increase your put up’s visibility with well-chosen hashtags. Use related tags to assist your content material get found by a broader viewers. This easy technique will increase engagement and connects your put up with customers fascinated by related matters on LinkedIn.

Standard hashtags embrace #innovation, #productiveness, and #hiringalert. Take into account including some which are particular to your {industry}, too.

6
Inform a narrative

Share private anecdotes or experiences to make your put up extra relatable. Whether or not it’s overcoming knowledgeable problem or celebrating successful, these anecdotes make your content material extra participating and relatable, fostering a stronger connection along with your viewers.

7
Ask questions

Spark engagement by asking questions. Two nice approaches are to make use of LinkedIn’s polling characteristic or ask an open-ended query. Encouraging your viewers to share their ideas makes the interplay much less one-sided and extra conversational.

8
Experiment with codecs

Experiment with put up codecs to find what resonates finest along with your viewers. For instance, attempt sharing lists, quotes, or infographics, and see which codecs get probably the most interplay. Then, tailor future posts primarily based in your viewers’s preferences.

9
Present worth

Share insights, ideas, or actionable methods that immediately profit your viewers. This could embrace industry-specific information, time-saving hacks, or modern approaches to widespread challenges. Providing sensible recommendation not solely establishes your credibility but additionally positions you as a precious useful resource inside your skilled community.

10
Embrace a call-to-action

Embrace a transparent name to motion (often known as a “CTA”) in your put up to show passive readers into energetic contributors. By directing your viewers’s subsequent steps, you create a extra interactive expertise that extends past a single put up. For instance, you may encourage your viewers to share their ideas within the feedback, repost your content material, or click on a hyperlink.

11
Be genuine

Share real experiences—each successes and challenges—which have formed your skilled journey. Whether or not it’s a behind-the-scenes take a look at your work course of or a candid reflection on a lesson realized, authenticity creates a relatable skilled presence. Authenticity additionally units you aside. Your experiences, ideas, and concepts are distinctive to you, serving to your posts stand out in a busy feed {of professional} voices.

12
Stay well timed and related

Share insights on new applied sciences in your {industry}, talk about present occasions that impression your area, or supply insights on rising tendencies. This sort of content material retains your viewers knowledgeable and helps you identify your self as a reputable thought chief in your area.

13
Tag related connections

Increase your put up’s visibility by mentioning or tagging folks in your community who’re related to your content material. This not solely notifies them but additionally will increase the probability of your put up reaching a broader viewers by way of their connections.

14
Publish instructional content material

Place your self as an {industry} skilled by posting instructional content material. This content material serves to tell and empower your viewers with precious insights and information. For instance, should you work in finance, you may share an evaluation of current market tendencies, supply ideas for efficient monetary planning, or present updates on essential regulatory adjustments.

15
Overview earlier than publishing

Examine for any grammatical errors, confirm the relevance of your content material to your skilled objectives, and make sure that your message aligns along with your supposed tone and viewers. Taking these further steps earlier than sharing your put up helps keep a elegant {and professional} on-line presence.

Right here’s a tip: Catch easy-to-miss errors and get real-time strategies with Grammarly. Rewrite and revise in just a few clicks, not just a few hours.

LinkedIn put up examples

Nonetheless not sure the place to start out? Under, we’ve shared some LinkedIn put up concepts which may spark your creativity. Be happy to personalize them and share them on LinkedIn.

New firm

I’m excited to share that right now was my first day at [add company]! I wish to thank my wonderful staff for the nice and cozy welcome: [tag colleagues]. I’m so excited to contribute my [add key skill] to the corporate’s mission to [insert your company’s mission].

Occasion recap

Simply wrapped up a three-day advertising and marketing convention, and I’m buzzing with new information! Listed below are three key takeaways that I discovered most fascinating:

• [Add takeaway]
• [Add takeaway]
• [Add takeaway]

I’m curious to listen to your insights! Should you attended the convention, share what you realized within the feedback. Let’s hold the dialog going. #[add hashtag] #[add hashtag]

Skilled progress

I lately discovered myself in a difficult state of affairs that pushed me out of my consolation zone. [Describe the specific situation (e.g., a demanding project or a tough presentation).]

[Explain how you handled the situation and turned a potential setback into an opportunity for growth.]

[End with a concluding thought (e.g., Remember, it’s OK to stumble along the way. Embrace the journey, celebrate your wins, and learn from every experience. Here’s to embracing vulnerability and personal growth!).]

Occasion look

I’m thrilled to be talking at [add event name] on [add date] to speak about [add topic]! It is a subject I’ve been captivated with for a few years now, and I’m honored to have the chance to talk in entrance of key leaders on this {industry}. Should you’re fascinated by attending, take a look at this hyperlink: [add link]

Job opening

Thrilling information! We’re increasing our staff at [add company] and are looking out for [add job title]. Should you’re captivated with [add key skill], thrive in a [add description] atmosphere, and wish to be a part of a incredible staff, think about making use of.

Should you’re or know somebody who is perhaps a terrific match for this function, be happy to succeed in out or tag them within the feedback. Let’s develop collectively.

LinkedIn put up FAQs

What’s a LinkedIn put up?

A LinkedIn put up is content material a person shares on LinkedIn, knowledgeable networking website, to speak with their community. It may possibly embrace textual content, articles, pictures, or movies, and often focuses on work-related matters, similar to job openings or profession improvement ideas.

When must you write a LinkedIn put up?

It is best to write a LinkedIn put up whenever you wish to spotlight your skilled achievements, announce profession milestones, share {industry} insights, or promote job openings along with your skilled community. Keep away from posting private or non-professional content material, sales-oriented posts, adverse remarks about coworkers or employers, or something that doesn’t present worth.

What are some ideas for writing a LinkedIn put up?

Some ideas for writing a LinkedIn put up embrace tailoring the content material to resonate along with your viewers, sharing private anecdotes for relatability, and utilizing hashtags to extend your visibility. You too can assist your put up stand out by writing a compelling hook and utilizing eye-catching pictures. When acceptable, embrace a query or name to motion in your put up to extend your engagement.

What are some concepts for participating LinkedIn posts?

If you wish to write an interesting LinkedIn put up, think about sharing your new profession alternatives, occasion learnings, and examples of whenever you’ve skilled skilled progress. You too can ask your viewers questions and immediate them to take particular motion after studying your put up.