A Information to Omiyage: The Artwork of Japanese Present Giving


Whenever you go on a visit, it’s widespread follow to carry again souvenirs. You may purchase a shirt that claims “I went to New York and all I received was this awful T-shirt!” or a magnet with an image of the Nationwide Park forests you hiked in. Souvenirs in Japan—or omiyage (お土産)—have an identical sentiment, however categorical their very own layers of thoughtfulness, gratitude, and generosity via regional delicacies.

Omiyage which means

Omiyage (pronounced oh-mee-yah-geh) are akin to souvenirs, however they’re particularly native specialties that you simply carry again for others somewhat than your self. You gained’t must look exhausting to seek out them. Practice stations, airports, and even motels and Japanese inns (ryokan, 旅館) all have them prominently exhibited to be sure you don’t neglect to carry a bit of your journey house.

Actually which means “product of the area,” omiyage are usually edible and characterize the place the place they had been purchased. Ideally, an individual can have a look at the package deal or the memento itself and say, “Sure, that is positively from that place!”

Who must you purchase omiyage for?

In Japanese tradition, it’s a societal expectation that you simply carry again omiyage for household, pals, and probably coworkers for those who go on a visit. You’ll be able to ask them beforehand if they’ve a choice or shock them with no matter you assume is greatest. Every package deal can price round $20, so it’s necessary to take it into consideration when planning out a journey finances and baggage capability.

If you happen to work in Japan, you may think about bringing again a memento for coworkers if different coworkers have introduced omiyage up to now or for those who took a number of days off and wish to present appreciation for coworkers protecting for you. Many edible omiyage are individually wrapped inside a bigger package deal to raised distribute them. If somebody visits Tokyo and returns to their workplace the following week with a field of individually wrapped, banana creme-filled desserts, they will share the memento with your entire group of colleagues somewhat than shopping for one for every individual, which might add up quick.

The same customized is known as a temiyage (手土産). That is one other sort of omiyage, however whereas an omiyage is one thing you carry again from a visit, a temiyage is a small present you carry when visiting somebody. Shareable meals are nonetheless a secure wager, nevertheless it doesn’t must be from a selected area. A field of prettily packaged cookies or different sweets is ideal!

Omiyage etiquette

Bringing the omiyage isn’t the one necessary factor: The way you give it and what you say issues, too. Understanding the etiquette behind omiyage earlier than your journey is as helpful as studying Japanese phrases for journey.

Typically talking, respectfully giving or receiving objects ought to be completed with each fingers and with the merchandise dealing with the supposed course when the recipient will get it. That is true when receiving somebody’s enterprise card (entrance aspect up, holding it by the sides, and rotated so that you could learn it instantly) and when giving a present. 

The gesture must also be accompanied by just a few well mannered phrases, typically with the Japanese honorific speech referred to as keigo (敬語). The intention is to be humble when giving the omiyage. Skillfully utilizing keigo could be tough for each degree of Japanese learner, so having the steerage of a Japanese-speaking tutor could also be useful. Listed here are just a few inventory phrases you need to use when giving an omiyage:

  • Tsumaranai mono desu ga.(つまらないものですが。)= It’s nothing particular [but I hope you like it].
  • Izen, suki da to oshatteita node.(以前、好きだとおしゃっていたので。)= You mentioned earlier than that you simply favored this.
  • Okuchi ni au to ii no desu ga.(お口に合うといいのですが。) = I hope that is to your tastes. 
  • Yoroshikereba minasan de omeshiagari kudasai.(よろしければ皆さんでお召し上がりください。)= Please get pleasure from this with everybody, for those who like.

In fact, amongst family and friends, you could be rather more relaxed with out a want for formal language.

Every of Japan’s 47 prefectures has a minimum of one consultant omiyage, and a few cities even have their very own. Because it’s anticipated that guests will carry that place’s merchandise again house, it’s a assured technique to showcase what makes a spot particular! A 2021 survey of over 5,000 folks revealed these omiyage to be among the many hottest regional treats to obtain.

Hokkaido: shiroi koibito

The northern island of Hokkaido is understood for its annual snow competition, ramen noodles, and dairy merchandise. Shiroi koibito (白い恋人), which means “white lover,” are mild and crispy sq. cookies sandwiching white or milk chocolate. They’re instantly recognizable by their white and blue packaging and loved a lot that they’ve their very own shiroi koibito theme park.

Yamanashi: shingen mochi

Shingen mochi (信玄餅) is a well-liked omiyage from Yamanashi prefecture, positioned to the west of Tokyo. Mochi is a glutinous rice flour cake that seems in lots of Japanese conventional meals each candy and savory, and the Yamanashi selection is roofed in a roasted soybean flour (kinako, きな粉) and syrup made with brown sugar. Its easy taste and distinctive methodology of consumption by way of flat wood spoon make it a well-known omiyage.

Kyoto: yatsuhashi

Kyoto is the outdated capital of Japan and is steeped in Japanese tradition and historical past. It matches that its well-known triangular yatsuhashi (八つ橋) are conventional wagashi (和菓子, Japanese sweets) fabricated from mochi dough and filled with fillings like purple bean paste, matcha, fruit, and chocolate. Yatsuhashi may also be baked right into a crispy cookie.

Nagasaki: Nagasaki kasutera

Nagasaki kasutera (カステラ) desserts are a mirrored image of its historical past of overseas relations. Portuguese sailors had been the primary Europeans to reach in Japan in 1543, establishing a buying and selling relationship in Nagasaki over the following decade. The Portuguese pão de Castela—mild sponge desserts—had been launched to Japan and have become the Japanese kasutera. They’ve been adopted so totally into Japan’s custom of sweets that they’re thought-about to be wagashi (conventional Japanese sweets) somewhat than yōgashi (洋菓子, Western confections).

Hiroshima: momiji manjū

Hiroshima’s prefectural tree and flower is maple. Utilizing that image, momiji manjū (もみじ饅頭) are palm-sized castella desserts within the form of a maple leaf crammed with purple bean paste. Despite the fact that manjū are a conventional Japanese deal with, you could find these desserts sporting a contemporary twist with totally different fillings and even pictures of well-known cartoon characters like Doraemon on the again.

Tokyo: Tokyo banana

Bananas is probably not the very first thing that involves thoughts while you consider Japan, however they’re well-known on this planet of Japanese omiyage. Tokyo banana (東京ばな奈) are sponge desserts within the form of bananas crammed with a banana custard. Why bananas? It’s a preferred taste not solely in Japan but additionally all over the world, symbolizing Tokyo’s position as a contemporary metropolis. Solely coming onto the culinary scene in 1991, bananas have change into an emblem of Tokyo hospitality.

Okinawa: beniimo taruto

Far to the south of the principle islands of Japan lies Okinawa, the place beniimo taruto (紅いもタルト)—or tarts—are one of many prefecture’s most well-known omiyage. Beniimo are a kind of Japanese candy potato with a deep purple coloration that had been initially launched via commerce with China. China had been buying and selling them with Spanish explorers, who in flip obtained them from the Aztec Empire. Beniimo are a usually savory ingredient, typically eaten steamed, however they’re additionally scrumptious of their dessert tart kind.

Kanagawa: hato saburē

The town of Kamakura in Kanagawa prefecture (south of Tokyo) has its personal well-known omiyage: dove-shaped hato saburē (鳩サブレー). Saburē is a French loanword in Japanese for sablé cookies. The creator of this tackle the French butter cookies was enraptured by the flavour, though butter was an unusual ingredient in nineteenth century Japan. The dove form was impressed by the shrine close to the unique confectionary shrine the place the youngsters adored doves, and since he thought the character for eight (八) used within the shrine’s identify resembled two birds dealing with one another.

Sendai: hagi no tsuki

Sendai is a metropolis in Miyagi prefecture on the northeast aspect of the principle island. Like another omiyage, hagi no tsuki (萩の月) is a sponge cake crammed with a lightweight custard. What makes it distinctive is its form and inspiration. Hagi no tsuki interprets to “moon of the bush clover,” so the pastel yellow, round desserts are supposed to resemble the complete moon. 

Ise: akafuku mochi

Ise, a metropolis in Mie prefecture, is house to Ise Jingū (伊勢神宮), one in all Japan’s most well-known shrines. If you happen to go to the shrine devoted to the solar goddess Amaterasu, make sure to decide up akafuku mochi (赤福餅), that are glutinous rice desserts wrapped in a candy bean paste with a wave sample meant to resemble the close by Isuzu River.

Shizuoka: unagi pai

Have you ever ever had a cookie made with seafood? That’s precisely what unagi pai (うなぎパイ) is. Unagi is a Japanese freshwater eel and pai merely means “pie.” These rectangular treats resembling French palmier pastries have a buttery taste regardless of the powdered eel within the dough.

A style of Japan via omiyage

Omiyage are scrumptious methods to expertise the regional culinary and cultural traditions of Japan. Even for those who aren’t in a position to go to Japan your self, examine your space for worldwide meals markets: You could get fortunate and discover some momiji manjū or Tokyo banana to carry house as omiyage for your loved ones and pals. 

Studying Japanese is one other technique to discover Japan from afar. With the Rosetta Stone app, you may learn tales, be part of themed Stay Classes, and hearken to audio of native audio system to enhance your listening comprehension and pronunciation.

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