Company Video Manufacturing For Worker Engagement
Your Information To Coaching Video Manufacturing
As distant workforces change into the brand new regular, the shortcomings of conventional worker on-line coaching strategies—like recorded Zoom calls or click-next programs—have gotten manifestly obvious. These outdated approaches fail to seize consideration, foster connection, or successfully convey firm tradition.
Coaching video manufacturing has emerged because the antidote, providing a dynamic and impactful technique to interact learners, improve info retention, and construct a powerful sense of group, even throughout distances. A compelling case research on the finish of this text demonstrates how Trupanion, a pet insurance coverage supplier, harnessed the facility of coaching video to revolutionize its onboarding course of and product coaching and drive worker engagement. Take a look at this video case research:
What Is Coaching Video Manufacturing?
Coaching video manufacturing encompasses the creation of participating visible content material particularly designed to teach staff on a variety of subjects—from firm values and onboarding procedures to technical expertise and worker security coaching. These movies might be live-action, animated, or a mix of each, incorporating components like interviews, on-screen textual content, music, and graphics to create a fascinating worker coaching expertise.
Company Coaching Video Manufacturing Finest Practices
Establish Clear Goals
Earlier than diving into the video manufacturing course of, take a step again and outline the precise data or expertise you need staff to realize from the coaching video manufacturing course of. What behaviors are you hoping to encourage together with your target market? After getting a transparent understanding of your targets, you’ll be able to tailor the content material, supply type, and total construction of the video to successfully obtain them.
Microlearning Video
Consideration spans are brief in in the present day’s digital age. Goal for movies which can be participating however to-the-point. Break down complicated subjects into digestible chunks and prioritize crucial info. Ideally, your movies must be between 2–5 minutes lengthy, though shorter explainer movies might be much more efficient for microlearning functions.
Video Storytelling
Persons are naturally wired to reply to tales. Weaving info right into a compelling narrative construction makes content material extra memorable and fascinating. Use relatable characters, real-world eventualities, or case research for instance key ideas and resonate together with your viewers on an emotional stage.
Excessive-High quality Video Manufacturing
When you do not essentially want Hollywood-level manufacturing worth, investing in respectable tools and enhancing software program ensures an expert feel and appear. Grainy video content material, distracting background noise, and uneven enhancing can hinder the training expertise and mirror poorly in your firm.
Interactive Video
Transcend passive viewing by incorporating interactive components like quizzes, polls, clickable hyperlinks, or branching eventualities. These components encourage energetic participation, reinforce data retention, and supply priceless knowledge on viewer engagement.
Accessibility
Guarantee your movies are accessible to a various vary of learners by together with captions or transcripts for viewers with listening to impairments. Contemplate closed captions for all movies, as they may also be useful for viewers in noisy environments or those that choose to be taught by studying alongside.
5 Finest Coaching Video Manufacturing Corporations By Sector For Company Coaching
Company Video Manufacturing Company
Ninja Tropic eLearning focuses on budget-friendly, custom-designed, interactive video-driven studying experiences tailor-made to an organization’s distinctive model and targets. They leverage a group of skilled scriptwriters, Tutorial Designers, animators, and eLearning builders to create participating and informative content material that resonates with learners. In addition they have the most important portfolio of company coaching movies and explainer video examples.
AI Video Generator For eLearning
Synthesia leverages Synthetic Intelligence to create life like avatars that may current info in quite a lot of types and languages to create video. This gives an economical choice for smaller corporations or for creating giant volumes of company coaching content material.
Coaching Animation Software program
Vyond gives a user-friendly platform with drag-and-drop performance and a library of prebuilt characters, templates, and animations. This makes it straightforward for anybody to animate a generic professional-looking explainer video.
Coaching Video Software program
Camtasia is a well-liked instrument for display screen recording and video enhancing, significantly well-suited for creating software program tutorials or product demonstrations. It permits customers to document their display screen, webcam, and audio, after which edit the footage with transitions, annotations, and call-to-action buttons.
Coaching Video Manufacturing Software program (Superior)
Adobe Inventive Suite gives a complete suite of professional-grade video enhancing instruments like Premiere Professional and After Results. This can be a highly effective selection for corporations with in-house video enhancing experience or that require a excessive diploma of artistic management over their coaching movies.
How To Make A Coaching Video For Worker Engagement?
Creating participating coaching movies for workers includes a strategic method that goes past merely creating video content material. To actually captivate your viewers and foster lasting studying, contemplate these key steps.
1. Outline Clear Goals
Begin by figuring out the precise data or expertise you need staff to realize from the coaching video. Are you aiming to onboard new hires, clarify a fancy course of, or reinforce firm values?
2. Craft a Compelling Script
As a substitute of a dry lecture, go for a story method. Inform a narrative, use relatable characters, or current real-world eventualities to make the content material extra participating. Incorporate humor, if acceptable, to lighten the temper and preserve curiosity.
3. Prioritize Visuals
Use a mixture of high-quality footage, animations, display screen recordings, and on-screen textual content for instance key factors and preserve visible curiosity. Think about using an expert voiceover artist to boost the general manufacturing worth.
4. Report Your Video
Relying in your finances and assets, you’ve a number of choices for recording. You should use an expert studio with high-end tools, a DIY setup with good lighting and a good microphone, and even leverage display screen recording software program for tutorials and demonstrations. Guarantee good audio high quality, as poor sound can rapidly derail viewer engagement.
5. Preserve It Concise
Consideration spans are brief. Goal for movies which can be round 5 minutes or much less. In case you have numerous info to cowl, break it down right into a sequence of shorter movies.
6. Incorporate Interactive Parts
Increase engagement by incorporating quizzes, polls, clickable hyperlinks, or branching eventualities. These components make studying extra energetic and encourage data retention.
7. Accessibility Issues
Guarantee your movies are accessible to everybody by together with captions or transcripts. This not solely advantages staff with listening to impairments but additionally those that choose to be taught by studying or who could also be in a loud setting.
8. Collect Suggestions
After launching your coaching video, solicit suggestions from staff to gauge its effectiveness and determine areas for enchancment. This iterative course of will assist you to refine your method and create much more impactful video content material sooner or later.
Coaching Video Manufacturing Price
Producing a company coaching video in-house by hiring particular person expertise can appear cost-effective at first look. You will have to finances for a videographer (round $50–$150 per hour), a scriptwriter ($30–$75 per hour), and doubtlessly an editor ($50–$150 per hour) or animator ($45–$100+ per hour) if these expertise aren’t in-house. Prices can rapidly escalate, particularly for longer or extra complicated high-quality movies. Extra bills like tools rental, software program licenses, and site charges can even add up.
Partnering with a specialised coaching video manufacturing firm could be a extra streamlined and finally cost-effective choice, particularly for bigger initiatives or these requiring particular experience. Whereas their charges could appear larger upfront, they sometimes bundle companies like scriptwriting, filming, enhancing, and animation right into a complete package deal.
This eliminates the necessity to coordinate a number of freelancers and ensures a constant, skilled consequence. Moreover, companies usually have entry to assets and expertise that is perhaps out of attain for particular person hires, equivalent to high-end tools, skilled studios, and skilled voiceover artists.
They will additionally supply scalable options like template-based movies or AI-generated content material for budget-conscious shoppers. In the end, the selection between hiring particular person expertise or partnering with an company will depend on your particular wants, finances, and desired stage of manufacturing worth. Take a look at this breakdown on how an company would worth a company coaching video.
Coaching Video Manufacturing Buyer Success Story
Problem
Trupanion, experiencing speedy progress within the aggressive pet insurance coverage market, confronted a mounting problem: how you can successfully onboard a geographically dispersed workforce whereas instilling a powerful sense of firm tradition and shared values. Conventional onboarding strategies, usually reliant on in-person conferences and dense documentation, have been proving insufficient for creating an interesting and memorable worker onboarding expertise for brand spanking new hires unfold throughout totally different areas.
Answer
Recognizing the necessity for a transformative method, Trupanion sought a associate who may leverage progressive expertise to create a extra immersive and impactful onboarding expertise. They turned to Ninja Tropic, a artistic company specializing in interactive video studying options. Collectively, they launched into a mission to design a custom-built, participating onboarding program that may harness the facility of video to captivate and join new staff with Trupanion’s distinctive identification.
The collaborative course of between Trupanion and Ninja Tropic was a deep dive into understanding the corporate’s core values, mission, and the nuances of its tradition. This concerned:
- Figuring out key goals. Clear targets have been established for the onboarding program, specializing in data switch, cultural assimilation, and fostering a way of belonging amongst new hires.
- Distant live-action recording. Ninja Tropic facilitated digital recording with key leaders throughout the group to supply live-action movies. This captured their insights, personalities, and keenness for Trupanion’s mission, making the management group extra accessible to new staff.
- Compelling scripting and visuals. Participating scripts have been written to remodel the interview footage right into a cohesive narrative. Excessive-quality visuals, animation, and movement graphics have been integrated to boost the training expertise and maintain the viewer’s consideration.
- Animation and interactivity. The ultimate product was a dynamic, multifaceted onboarding program hosted on an intuitive on-line platform. This allowed for straightforward entry, self-paced studying, and ensured consistency within the onboarding expertise for all new hires, no matter their location.
Outcomes
Trupanion’s video-driven company coaching has exceeded expectations on a number of fronts:
- Enhanced cultural connection. New hires report feeling considerably extra related to the corporate’s tradition, values, and total mission. This has translated to elevated engagement and a stronger sense of belonging from day one.
- Improved retention. This system has contributed to a notable enchancment in new rent retention charges. Workers who’ve gone via the video onboarding are extra doubtless to stick with the corporate long-term.
- Scalable and environment friendly onboarding. The web platform has enabled Trupanion to onboard new staff rapidly and effectively, no matter geographic location. The evergreen nature of the movies ensures that the content material stays related and impactful over time, decreasing the necessity for fixed updates.
Conclusion
Trupanion’s funding in a custom-designed, video-driven onboarding program has confirmed to be a strategic transfer that has strengthened the corporate’s workforce and set a brand new customary for participating new hires within the digital age.
