Mitel Cuts Writing and Modifying Time by 50%

Govt abstract

Mitel Networks is a worldwide market chief in enterprise communications. Its content material staff produces a excessive quantity of content material weekly. A few of these groups rely closely on material consultants inside the corporate to create the primary drafts. These authors have various expertise writing and are sometimes not native English audio system. Previously, Mitel’s content material entrepreneurs spent practically two hours modifying every submit to make sure the content material was polished and met their excessive requirements.

However now, with Grammarly Enterprise deployed throughout all advertising and marketing groups, Mitel has seen a major enchancment within the consistency of writing model and high quality throughout the corporate’s complete web site, not simply in Mitel’s weblog posts. Due to the in-line help and generative AI, groups now spend solely half the time creating and modifying content material, liberating up greater than 200 hours per yr for different essential duties. Even the corporate’s expert press launch writers contemplate Grammarly a “must-have” instrument.

Total, Mitel’s funding in Grammarly has elevated effectivity, up-leveled output high quality, and improved consistency, leading to a 38x ROI.

Too many weblog submit corrections, too little time

Mitel Networks uploads three or 4 weblog posts weekly to advertise its voice-over-IP unified communications, collaboration, and get in touch with middle merchandise. Though Mitel is a big firm, its social media staff solely contains two folks, so it depends on product entrepreneurs to offer content material.

Every particular person has their very own writing model, which created a scarcity of tone consistency when the content material arrived on the desk of Jenn Prystupa, Mitel’s model/social media supervisor. The members of the opposite groups aren’t skilled writers, and a few will not be native English audio system. In consequence, they have been delivering posts with incorrect grammar, run-on sentences, and filler phrases. And as a complete, their disparate writing model didn’t align with Mitel’s model voice.

Prystupa spent as much as two hours revising every submit to mirror the corporate’s tone and guarantee flawless grammar and spelling. “Because the weblog’s editor-in-chief, I’m in the end answerable for what goes out,” she stated.

The extent of the revisions she needed to make minimize into the time she wanted to spend fulfilling her different tasks, equivalent to getting buyer testimonials and managing social media. She had one direct report who helped her, however that wasn’t sufficient. She wanted to scale content material manufacturing with out sacrificing high quality or adherence to model values. She additionally hoped to discover a instrument to assist authors write extra effectively.

Mitel discovered what it wanted with Grammarly and its built-in, in-line generative AI writing help. Prystupa and others throughout the group already used Grammarly’s free model—and a few had previously used Grammarly paid choices—so it was a pure match for the corporate.

Coaching higher writers, not merely producing higher weblog posts

Mitel invested in Grammarly throughout groups to show workers in actual time the best way to grow to be higher writers to allow them to create higher-quality, on-brand content material at scale.

“My aim was basically to coach folks to put in writing higher and contemplate our model tips as they write,” Prystupa stated. “We all know that doesn’t all the time occur. But when they see strategies as they write, they’ll be taught from them, so that they gained’t make these errors subsequent time. In that means, Grammarly can be an empowerment instrument.”

Grammarly’s generative AI generates extremely contextual, related, and on-brand content material, serving to workers shortly discover the correct phrases and tone. The corporate’s model information is enforced by Grammarly, so workers obtain real-time strategies to assist them use tone and language that’s on-brand of their communications earlier than the content material goes to Prystupa. That saves writers time and creates the consistency Prystupa requires earlier than it comes throughout her desk.

“The model information is correct at your fingertips,” she stated. “It’s not buried someplace you should go discover and reference. That saves time for each the author and me.”

And since Grammarly’s in-line strategies appropriate errors as customers sort and immediately supply methods to boost copy circulation, workers sound extra skilled.

“The choice to revise to make sentences circulation higher has been nice for the longer-form content material,” Prystupa stated. “It’s straightforward to overlook when a sentence is awkward, particularly when there’s a variety of textual content to get by, and Grammarly spotlights locations the place the author must look twice.”

As a result of writers don’t have to fret about grammar, tone, or sentence construction, they are often extra artistic and give attention to their message.

A “will need to have” for the PR staff

Even the general public relations staff’s expert writers contemplate Grammarly a “must-have” instrument. One staff member makes use of Grammarly’s generative AI writing help to beat author’s block and produce a elegant draft inside seconds, jump-starting his creativity.

“Press releases might be repetitive,” Prystupa stated. “There’s boilerplate formatting and language. So Grammarly’s generative AI options permit him to consider new and fascinating methods to current the data. It unlocks his creativity.”

Prystupa described Grammarly as her “dependable sidekick” that helps her get work accomplished quicker.

Consistency and productiveness

Now when somebody visits the Mitel web site, they expertise the identical tone and model voice on each web page, reinforcing the corporate’s messaging and the unity of the totally different enterprise sections. “If the content material sounds and appears totally different, persons are going to get confused, and we’re not going to appear as dependable,” Prystupa stated.

“However we have now consistency in voice, tone, and high quality, which interprets to general model consistency and creates trustworthiness,” Prystupa stated. “That’s essential as a result of we’re such a longtime firm. We need to be sure that the way in which we’re seen available in the market is mirrored within the content material we put on the market.”

Prystupa spends solely 30 to 45 minutes modifying a submit now, saving her over 200 hours a yr. That leaves extra time for different, extra strategic duties, equivalent to enhancing website positioning and refining the social media technique.

“I’m making fewer edits as a result of most individuals use Grammarly,” she stated. “Now I simply refine and tweak.”

As a substitute of reviewing each weblog and piece of social media content material, Prystupa can delegate with confidence, understanding that the content material might be mistake-free, clear, and on-brand. “Now that everybody round me is empowered to be a content material producer, which means much less time I have to spend on every weblog, case examine, or social media submit,” she stated.

Throughout the board, this has led to elevated productiveness, contributing to the estimated 38x ROI of utilizing Grammarly.

“Grammarly Enterprise looks like an government assistant, however for writing, which is tremendous useful,” Prystupa stated. “It will get the little issues accomplished, so the author and editor are freed up for the larger image.”

Study extra about how your group can profit from safe, enterprise-grade AI communication help with Grammarly Enterprise.