Caligari

In ear­ly 1920, posters started seem­ing throughout Berlin with a hyp­not­ic spi­ral and the mys­te­ri­ous com­mand Du musst Cali­gari wer­den — “You need to develop into Cali­gari.” The posters have been a part of an inno­v­a­tive adver­tis­ing cam­paign for an upcom­ing film by Robert Wiene referred to as The Cab­i­internet of Dr. Cali­gari. When the…