Washington Faculty ditches “troublesome to learn” emblem
Washington Faculty has achieved away with its previous emblem, based mostly on George Washington’s unique signature, as a result of it’s too troublesome to learn, WTOP Information reported.
The deserted emblem, adopted in 2013, hints on the faculty’s historical past with the nation’s first president. George Washington gave the Maryland liberal arts faculty permission to make use of his identify, put cash towards the founding of the faculty, which was chartered in 1782, and served on the Board of Guests and Governors earlier than changing into president. The school has since modified its emblem to a extra fashionable script, in keeping with an announcement from the faculty.
The previous emblem of Washington Faculty, adopted in 2013.
Courtesy of Washington Faculty
“As a result of cursive writing is not taught universally in Ok-12 schooling, the script—particularly this extremely stylized model—was troublesome to learn and never instantly recognizable for a lot of potential college students,” Brian Speer, the faculty’s vice chairman for advertising and marketing and communication, mentioned within the information launch. “This was counterproductive when it got here to call recognition and identification … When the emblem was diminished to smaller sizes in adverts or printed supplies, it grew to become illegible, rendering the emblem ineffective.”
The brand new emblem options the Washington household crest and the identify of the faculty in a font that’s “fashionable and simple to learn but carries parts of conventional typography.”
